Over the years, the GoPro company has consolidated its online presence through the creation of video content. Currently, the brand has almost 8 million subscribers on YouTube and more than 2,000 videos published, which makes it almost a "media brand" in its own right.
GoPro's YouTube channel
Of course, GoPro itself cannot support all of the video creations made by its cameras.
To do this, it capitalizes on its community through a content creation program in which it invites its customers to participate.
By doing this, GoPro helps to develop and feed its community of customers, while of course creating advertising tools that it can then relay as it wishes. This is an excellent method to build customer loyalty while recruiting new customers in the process.
GoPro's Content Creation Program
GoPro's Content Creation Program
Thanks to its own users, GoPro manages cayman islands number data to unite a whole community ( mainly sports ) on social networks. For example, the hashtag #gopro has been used more than 43 million times on Instagram and the company itself has 16 million subscribers on this platform. A great demonstration of strength!
In 2019, the GoPro.com site attracted more than 5 million unique visitors each month, of which around 30% came from the United States (4.5% for France).
- BonneGueule: Advice, Guides
For our second example, let's return to France to talk about a French media brand, BonneGueule .
Originally launched as a blog in 2007, BonneGueule became a fully-fledged men's fashion brand in 2014.
Particularly interesting, BonneGueule is proof that you can build a brand ( and a fortiori a successful e-commerce ) starting from a content strategy and not the other way around.